The AULP brand is from the French Savoyard region, deriving its name directly from the Savoyard dialect: "aulp," meaning alpine pasture. Established in 2017 in Haute-Savoie, this brand has made a name for itself, offering well-designed and high-quality products at affordable prices. AULP offers complete ranges of clothing and equipment for the mountains, including skiing and snowshoeing in winter, and hiking and fitness in summer.
AULP specialises and stands out with its softshell jackets. This fabric, offering a balance between waterproofness, breathability, and technical performance, allows AULP to provide jackets that are perfectly suited for outdoor activities. There are specialised softshell jackets for skiing and lighter ones tailored for hiking. Our range of Aulp includes ski jackets and salopettes and lighter softshell jackets that can be used for hiking or Après ski.
Embracing the Alpine Spirit Every Day: Aulp designs technical, functional, and durable clothing to accompany you on your adventures, whether they are gentle or challenging, from the valleys to the summits.